IPA & 4As Effectiveness Essentials Certificate

Learn about objective setting, discover how to design a multi-platform campaign measurement program, gain knowledge of theories of advertising effectiveness, and earn the confidence to write an effectiveness paper to showcase your success.

• Learn how to prove the value of your contribution to your client’s business.
• Improve your client relationships by speaking their language.
• Discover the best practice approach to designing a measurement program to evaluate multi-platform activity.
• Confidently and correctly analyze the impact and effect of any campaign.
• Gain the confidence to write a brilliant effective paper.

Format: online learning accessible through the IPA website on any device 

Duration:

• • Thirty-five hours of online learning
  • Allow for two to three months of study prior to sitting the exam
  • Formal two-hour online exam. Three hours in non-English speaking countries.